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Atlanta Case Study

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Presentation

Atlanta S.A., with 34 brands (Kellogg’s, Pringles, Henkell, Duracell, Twinings, etc.), 23 distribution points, and 120 employees, has been operating since 1965, representing and distributing premium products across the Greek market.

After 55 years of outstanding business activity and in light of the rapid changes due to COVID-19, the company decided to take immediate action in addressing the challenge of providing comprehensive training for its staff in: Sales, Negotiation, Sales Forecasting, the use of new digital tools, communication, and remote work management.

PROJECT DETAILS

CATEGORY: Β2Β

Platform: E-Learning VIP Room

The Challenges

The speed in finding a solution is crucial, given that the company operates in a high-demand industry (due to COVID-19).

Salespeople across the country drive the cost of traditional training to prohibitively high levels.

The large volume of knowledge inevitably leads to the search for easily digestible solutions.

Delays in the flow of information (due to COVID-19) to and from the headquarters reduce the effectiveness of any commercial initiative.

Isolation of employees from the company (due to COVID-19), as well as from each other, creates insecurity and uncertainty among employees and leads to an inability to align with the company’s goals.

The lack of an organized training department makes it impossible to develop internal courses.

Pringles

Kellogg’s

Duracell

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