What is a Webinar and How Can It Be Useful to Us?

What is a Webinar?

Lately, we’ve been hearing a lot about webinars, but it’s important to understand exactly what they are and how we can benefit from them. A webinar is a remote lecture or presentation that takes place online in real-time. It allows people from all around the world to attend from a distance.

A key feature of a webinar is the ability for participants to interact with the speaker and ask questions, as if they were all physically present in the same space.

Let’s take a closer look at the features and advantages that this option provides.

What Are the Key Features of a Webinar?

1. Multilateral conference and real-time communication
2. Use of audiovisual media such as sound and video
3. Ability to communicate via text chat
4. Interactive presentation board
5. Ability to create post-session surveys to gather audience satisfaction data
6. Ability to share the speaker’s desktop
7. Ability to record the session for later viewing

What Are the Advantages of a Webinar?

Webinars open up a new world of possibilities for both presenters and participants. And they are definitely becoming more and more popular.

First, they allow us to participate in a lecture no matter where we are in the world. Whether we’re on a business trip, on vacation, or at home, all we need is the flexibility provided by new technologies.

Additionally, the webinar solution solves the challenges related to renting a space to host attendees or the transportation of the audience to that location. The lecture takes place… in the air, effortlessly with just a few clicks!

When Does a Webinar Find Its Ground?

That’s great. But in which situations and fields can a webinar solution be most effective? Certainly, in large sectors such as Education or Marketing.

An educator can easily transmit their knowledge to the audience, or a teacher can deliver a lesson to their class. A company can do the same when it wants to train and develop its staff on customer service topics or on new products or services it is launching.

Furthermore, with the use of real-time video, a new product could be presented to the marketing team of a company. The video and real-time remote interaction will capture the attention of the participants, all from the comfort and familiarity of their personal space.

Finally, What Do I Need to Host or Participate in a Webinar?

The answer is simple: New technology. Specifically:

1. A computer, tablet, or smartphone
2. Fast internet access
3. Speakers or headphones, and a microphone
4. Optionally, a webcam
5. The service that will host the webinar
6. And of course… a willingness to communicate!